Not all leads are created equal obviously. What you're really hunting for are not just leads but highly qualified leads, which suggests that the individual that has made contact with you has voiced an interest in your product or opportunity. One of the challenges is that many Multi-Level Marketing corporations keep their lead generation departments and their sales departments separate. Somebody else may have a job of generating leads and receiving payment for each lead whether bad.
They produce any old leads and then you suckers in the sales dept get them! A number of these could be qualified leads but the majority will be stone cold.
If a lot of your earnings relies on commissions from getting sales it's very exasperating to be given unqualified leads, at the end you may get totally pissed off. Unwind and do not get annoyed. The answer to this issue is to build your own enormous lead generation process and to hell with the lead generation department! You are obviously frittering away time by receiving all of these unqualified leads thru the corporation's lackadaisical system. You will make a far more important revenue if you're only making presentations to qualified prospects.
By making your own lead generation process you'll be much more trusting of those leads. Naturally you will get some low-quality leads but you'll find you will be far more successful creating your own. When you have your own MULTI LEVEL MARKETING or social marketing business the perfect situation would be to generate much more highly qualified leads that you can basically handle. More prospects than you can deal with. With experience you'll be able to say which are the most qualified leads and use your time on them. That's the theory anyhow.
Utilise a Proven Lead Generation Process
People like to conduct business with those they know, so self-branding and brand recognition are crucial, people are far more likely to buy from somebody they know and trust. So be sure to include 1 or 2 "trust" elements into the system you use, feature your company name if it's well-known and your brand. If you're with a company that's not very well known or promoting a new product or opportunity, even if it means adding a Better Business Bureau emblem, or other trusted and recognized brand names, then do it. You've got to add trust elements to gain trust.
Before you even start out prospecting, advertising or manufacturing informational reports you have to have a target market under consideration. Understand who the people are that you would like to attract. How old is this person? What is his household earnings? What's his level of education? You must target all of your promotional efforts at attracting the demographic that has relevancy to your service. If you're promoting a specific product, maybe it may be pricey high-end chrome wheels, you don't wish to be squandering precious time promoting to folk who obviously can't afford them and own little pickup wagons. Write everything with your specific target audience in mind.
Attract those who are on the Web searching for info by giving them what they want don't simply pitch to them. Discover what your target market is looking precisely and make it simple for them to find the info you provide. There's a theory behind creating an effective online lead generation process.
And knowing this theory will help you in your lead generation efforts.
